Have you ever been sold by one of those phone book companies that promised you a mountain of fresh leads only to get locked into an expensive contract before you can realize that the cake was a lie?
Don’t worry, it happens to the best of us.
Listen: The biggest problem businesses face in today’s fast-paced internet-driven world is obscurity. Radio doesn’t have the same impact it once did thanks to things like Pandora & Spotify, TV is quickly losing ground to Netflix, and literally no one under 35 knows what a newspaper even is anymore.
More and more people are turning to search engines to find local services, contractors, restaurants, and recommendations! In fact, 86% of people consider an online review on a place like Facebook, Google, or Yelp, to be just as trustworthy as the opinion of a friend or relative.
If you aren’t online, or worse you are online but aren’t showing up in search results, you are missing out on a massive amount of business. There tens of thousands of customers in your area that are looking for you that you simply are not reaching.
I specialize in ranking websites in local markets, getting them to the top of Google, so your phone can ring more.
If you want to rank your business website locally so that you can dominate your market, then you need to keep 3 things in mind:
I happen to be a master of all three areas of local search and I will help your website rank higher in Google in your local area. Let’s look at the three areas and see how they impact your local search engine rankings.
Often called “the King”, content is the number one aspect of local search. This is true on Bing, this is true on Google, this is true on Facebook, this is true on Baidu, and it’s true on Yelp. Every single search engine requires content in order to rank a website. Without content, we don’t know what your website is about.
What you need is a master wordsmith that can develop high quality, informative, and educational content with just enough keyword density to make the Googlebot’s mouth water.
I deliver that content, and I make sure that all it is all written for your customer first, and written with getting their business in mind. Then I go through and make sure the search spiders have everything they need to properly index the page. In a world where content is king, I rule the written word.
Often misunderstood, underused, and rarely kept track of, Directory Citations are one of the most powerful pieces of the local SEO puzzle. In fact, I have ranked several customer sites using directory citations alone.
A ‘directory citation’, when we’re talking about search engine optimization, is any place that your company’s name, address, and phone number are listed on the web. With or without a URL. Now that part is confusing to some people, but the truth is Google is smart enough to put together your company’s address, along with your company’s website (especially if you have your address on your website). In addition to the over 3,000 citation sources available on the web, your own website - as it ranks - will count as a citation source, reinforcing itself.
An Influence Network is composed of all of the websites that have a hyperlink back to your website. Any SEO expert worth his salt will tell you that “backlinks” are the key - the ‘secret ingredient’ - to a successful SEO campaign. But gone are the days where you could just pay some guy in India $100 to spam your link in comment sections across the web and you magically rank.
The key to solid backlinks these days is that they come from high quality, reputable sources. I use a number of various sources to build a massive and powerful Influence Network for our clients. Everything from links in citations, press releases, scholarships, charitable foundations, guest posting, and even blog and forum commenting (they are still effective to a degree).
For some clients, building an Influence Network will consist of creating satellite web pages that already rank well in Google, and then building links from them to your site.
Reach out and let me help you kick some ass. Internet ass.